Playco Official Press Release
Dec 14, 2020

Playco Rolls Out Instant Games on Facebook

Around 100 million people have played Playco’s games, including Cat Life! and Thug Life, which are available globally to all Facebook users


TOKYO (December 14, 2020) - Playco, the world’s first instant gaming company which recently raised a $100 million funding round at a valuation north of $1 billion, has rolled out instant games for Facebook -- Cat Life! and Thug Life. Both games are available for play to Facebook’s 3 billion-plus users and can be played through Facebook’s Instant Gaming platform, which involves no additional app downloads. Users can directly play with their friends through Facebook Messenger or News Feed.


“At Playco we partner closely with messaging and social apps to deliver instantaneous gaming experiences to our customers. We truly believe that playing a game with your friend should be literally as easy as sending a message. No install, no hassle…just instant fun,” said Michael Carter, CEO of Playco. “With a single tap, people can spend more time playing instant games with their friends. We’re excited that everyone in the world can experience Playco’s first slate of instant games on Facebook”


“I’ve been incredibly impressed with Facebook’s commitment to innovation in instant games while collaborating this year. We are excited to continue partnering with Facebook to create a new way for friends and family to play together” said Justin Waldron, President of Playco.


In Cat Life!, players focus on collecting different cat breeds while winning coins, collectible cards, and other prizes by spinning the Cat Wheel. Players can also discover and build over 100 unique rooms and raid other players’ cat rooms for coins and buried treasure. Players will also be able to compete in dozens of fun tournament-style events including the Tasty Tuna Tournament.


Cat Life! is an original game developed by Playco.

Cat Life!


Thug Life features a fresh take on traditional social casino games where players will find themselves immersed in unique maps, plots, and twists while leveling up territories and growing their empire in friendly competition with their friends and other players. New territories are added regularly so Thug Life players can continue exploring areas including The Secret Motel, The Hacker Garage, and more.


Thug Life utilizes the new and original clan system developed in partnership with Facebook, where users can play in Messenger chat groups for seamless play. Players can also enter and compete in the live championship and tournament events, giving players the ability to cash in on rewards and add coins to their account.


Thug Life was originally developed by Chobolabs, a Formation8-backed gaming company that has raised $10 million in funding. Chobolabs is now part of the Playco team with Deyan Vitanov, former CEO of Chobolabs, leading marketing as Playco’s Chief Marketing Officer.

Thug Life


Cat Life! and Thug Life are the first games Playco has announced since its September 2020 Series A funding. Playco has also developed other games including Snake Squad on Snap and EverWing on Facebook.


For supporting still and video assets, please visit: Playco Media Kit


Cat Life!: https://fb.gg/play/cat-life

Thug Life: https://fb.gg/play/thuglife-game


About Playco


Playco is the world’s first instant gaming company whose mission is to bring the world closer together through play. Instant games can be played by two or more people in the world together without the need to download additional apps. Playco’s most recent $100 million Series A funding was co-led by Josh Buckley and Sequoia Capital Global Equities, with additional participation from Sozo Ventures, Raymond Tonsing’s Caffeinated Capital, Keisuke Honda’s KSK Angel Fund, Taizo Son’s Mistletoe Singapore, Digital Garage, Will Smith’s Dreamers, Bragiel Brothers, Heritage Group, Makers Fund, East Ventures, Sisu Game Ventures, and others. Playco has offices in Silicon Valley, Tokyo, and Seoul. Learn more at https://www.play.co/


Press Contact:


Playco PR Team, pr@play.co